<span class=normal>While Amitabh is the national face of Kalyan Jewelers, the southern stars will endorse the brand in their respective regions. Nagarjuna will endorse in Andhra Pradesh, Prabhu in Tamil Nadu, Shiv Rajkumar in Karnataka and Dileep in Kerala. However, the script will be same for all languages and even though except regional heroes will change, Amitabh will be the common factor in all the commercials. </span>