Box Office: Understanding the Economics of Sonam Kapoor's Neerja

 

The Ram Madhvani directed biopic Neerja, based on the life of the PAN AM purser Neerja Bhanot released two weeks ago. The film that featured Sonam Kapoor in the lead essaying the role of Box Office: Understanding the Economics of Sonam Kapoor's Neerja

 

Neerja opened to rave reviews from the critics. If that wasn't all, the audience too took a liking to the braveheart's story giving the film a much needed boost at the box office.

 

In this box office report, we take a look at the look at the overall profitability for the makers of Neerja. Not surprisingly the film which was made on a modest budget of Rs. 21 crores has

 

more than recovered its initial expenses. In fact, Neerja has managed to collect a stunning Rs. 50.12 cr at the domestic box office from which approximately Rs. 22.55 cr is the distributors

 

share. Coupled with the box office earnings from overseas markets, Home Video, Music, Digital & Ancillary Rights and Satellite Rights, the makers of Neerja stand to make approximately Rs.

 

22.85 cr as profit or roughly 108.83% Return On Investment.

 

Economics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Head	Amount (INR cr.)	Comments
Cost Of Production and Marketing (P&A)	21.00
TOTAL COST	21.00
India Theatrical Box Office	50.12
Distributor's share (A)	22.55	Approximately
Overseas Theatrical Box Office	20.60
Distributor's share (B)	10.30	Approximately
Home Video, Music, Digital & Ancillary Rights (C)	2.00	Approximately
Satellite Rights (D)	9.00	Sold to STAR Network
TOTAL RECOVERIES (A+B+C+D)	43.85
PROFIT	22.85
RETURN ON INVESTMENT (ROI)	108.83%