Diwali update 1: ‘Don leads, ‘Jaan-e-Mann’ trails
The opening weekend verdict was loud and clear on Friday itself. DON had fetched a good to excellent start [80%-90%], while JAAN-E-MANN, another biggie this Diwali, sent shock waves with a tepid start [25%-40%]. Those expecting the Salman-Akshay starrer to fetch a hurricane-like start were surely disappointed.
Diwali update 1: ‘Don leads, ‘Jaan-e-Mann’ trails
While the audience feedback to DON ranges from average to below average, JAAN-E-MANN enjoys better reports. A section of the industry feels that the business of JAAN-E-MANN would show an increase [good word of mouth] for this reason. Also, everyone’s hoping that JAAN-E-MANN would consolidate its position after Idd, since Salman is a major draw with a section of the movie-going audience.
Day 2 [Saturday] was weak for both the films, since Laxmi pooja affects the business of all releases. With most Hindus offering prayers on this day, the attendance at movieplexes takes a complete beating. This year was no exception. The collections of both DON and JAAN-E-MANN slided downwards practically everywhere. In fact, at some centres, the collections were as low as 15%-20%, which, frankly, didn’t come as a surprise.
Sunday went in favor of DON again, while JAAN-E-MANN did show an increase but it didn’t perform to its optimum capacity.
A section of the film industry feels that the pre-Diwali dull phase [on Friday] affected the prospects of JAAN-E-MANN. If one were to take this rationale seriously, then why did DON fetch a good start? A section is also of the opinion that the promotion of JAAN-E-MANN, although aggressive, didn’t have the required garmi to compel the moviegoers to rush to the nearby cinemas.
Meanwhile, the Amitabh Bachchan starrer GANGA [Bhojpuri] is faring very well in Uttar Pradesh, with several shows registering 100% collections.
More updates on Diwali releases to follow. Only on IndiaFM.
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection,New Movies Release, Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.