Pixion shines Tata Photons latest TVC “Windows of Time” with its VFX prowess

“We shot hundreds of angles and finally decided on one of the shots” Ashim wanted the window to be embedded on the floor, so we cleaned up this shot to make it look like a part of the ground. This was recorded before the interiors were shot, Read More">so we didn’t know what the interior perspectiveRead More

"We shot hundreds of angles and finally decided on one of the shots"
Ashim wanted the window to be embedded on the floor, so we cleaned up this shot to make it look like a part of the ground. This was recorded before the interiors were shot, so we didn't know what the interior perspective would look like, when the man opened the window on the floor. We shot hundreds of angles and finally decided on one of the shots. We integrated interactive lighting with his face when he opened the door, since there was a lamp on the ceiling of his girlfriend's apartment in the ad.

“More windows could not be added on the location” The last shot was the mother of all shots for us where we shot quite a few windows which are physically mounted on the heritage building, this was a problem again. We couldn’t nail the window frames into the building, Read More">we physically placed the blue chromaRead More

“More windows could not be added on the location”
The last shot was the mother of all shots for us where we shot quite a few windows which are physically mounted on the heritage building, this was a problem again. We couldn’t nail the window frames into the building, we physically placed the blue chroma windows there and in order to remove the blue chroma, we created a part of the building’s façade in CGI and projected the same textures on top of it, the director wanted to replicate more of the frames in VFX because more windows could not be added on the location, this was added matching the actual windows on set. In this shot a CGI hand was made to open one of the windows on the wall. The track in the shot was removed.

“We had to clean up the pillars and extend the ceiling digitally” We shot the girlfriend’s apartment using a multi plate composite where the production team had built a ceiling, Read More">but they couldn’t build the entire room there on location since this was a heritage structure. So they actually built a platform where the manRead More

"We had to clean up the pillars and extend the ceiling digitally"
We shot the girlfriend's apartment using a multi plate composite where the production team had built a ceiling, but they couldn't build the entire room there on location since this was a heritage structure. So they actually built a platform where the man opens the window and he peers into room. We had to clean up the pillars and extend the ceiling digitally. A lot of matte paintings were involved here; the girl was shot against a chroma background to achieve this.

“Since Ashim didn’t like the ceiling in one of the shots, we replaced the entire ceiling digitally” The challenge was integrating both the surroundings and to make it look like both the places are from the same environment, Read More">we had to match a lot of lighting. In a few shots we have integrated different methodsRead More

"Since Ashim didn't like the ceiling in one of the shots, we replaced the entire ceiling digitally"
The challenge was integrating both the surroundings and to make it look like both the places are from the same environment, we had to match a lot of lighting. In a few shots we have integrated different methods of lighting such as sun rays bleeding into the office lighting environment, this made it look seamless, especially when the girl enters the window. Since Ashim didn't like the ceiling in one of the shots, we replaced the entire ceiling digitally. We used Nuke software to composite the different layers and the CG projections and Matte paintings were made in 3DS Max software.

Directed by noted Ad filmmaker Ashim Ahluwalia, the new Tata Photon ad campaign talks about faster internet and getting to spend more time with your loved ones. The concept of the TVC revolves around finishing work quickly. All the different characters in the TVC notice the “Windows of Time” at unusual places. Curious, Read More">they openRead More

Directed by noted Ad filmmaker Ashim Ahluwalia, the new Tata Photon ad campaign talks about faster internet and getting to spend more time with your loved ones. The concept of the TVC revolves around finishing work quickly. All the different characters in the TVC notice the "Windows of Time" at unusual places. Curious, they open it only to enter and meet their loved ones on the other side. One of India's largest Post Production houses Pixion Studios has created this beautiful blend of life that talks about the "Windows of time" which arises in our daily lives as a result of finishing our jobs faster. Shooting the television commercial accurately was the key to getting, a quality desired product. Viral Thakkar, head of CGI and VFX supervisor and Ranadheer Reddy, compositing head of Pixion Studios were present on location to assist and plan out the shooting phase of the television commercial along with the director.

The TVC is a classic example of how modern Visual Effects can help deliver the message to the viewer. Pixion went ahead and broke down the script from a visual effects point of view and did a lot of planning on the shooting process. Most of the shots were match-moved and the windows were made digitally, something that Pixion does for its feature films. With a team of twelve members, Pixion delivered the TVC within a week's time. Bollywood Hungama gets Pixion's Viral Thakkar, to enlighten us on the intricate process involved in making the VFX shimmer for Tata Photon's "Windows of Time."