Actress Athiya Shetty and Tennis star Sania Mirza are coming together for a special initiative. When two forces join hands, this initiative of Araaish X The Label Bazaar will be able to curate fashion for a greater purpose. Araaish has been the fundraising arm of Save The Children India and by collaborating with The Label Bazaar we will find solid support & reach out to a diverse audience, whereby creating a greater awareness for Save The Children India.
Speaking about the cause and spreading awareness, Athiya Shetty says, “The proceeds are used to support the vocational training of adolescent girls and young women from the slum communities and education of special children coming from impoverished families have no access to education. We use the platform of Araaish X The Label Bazaar to speak about our cause through our creative’s, social media campaigns and also on-day show collaterals to let all our supporters know that they are the real change-makers.”
Athiya Shetty shot for a campaign with Sania Mirza. The actress revealed how forthcoming Sania was towards this cause. “Sania was extremely forthcoming. She’s not only a fantastic sportsperson but a fantastic human being as well! Not only was she was very excited to be a part of this initiative, but she was also hands-on while shooting with the special children of Save The Children India. Sania is very committed to the cause of education and through this collaboration, she will walk the talk to make this show a significant fund-raiser,” she adds.
Athiya Shetty further adds, “Save the Children India is very close to my heart and was founded by my Nani 30 years ago. This is my way of Contributing and keeping her passion alive through this Collaboration, we aim to be India’s Finest luxury lifestyle exhibition with nearly 11 years of experience, over 2,50,000 shoppers, associating with over 500 brands. This collaboration will cherry-pick designers from the fashion world. Given the fact that it will be attended by a larger audience, we will be able to make a difference for the beneficiaries of Save The Children India.”