Megastar and India’s Pad Man Akshay Kumar has called on ‘Pad Heroes’ across India to join him and the Niine Movement for the nationwide running event Run4Niine. Online registrations have already begun for the event which is set to become India’s largest nationwide run for menstrual hygiene awareness, with the hope of setting the Guinness World Record for organising the ‘Largest Number of Runs in a Single Day for Menstrual Hygiene Awareness’. Run4Niine aims to ensure that no woman or girl is left behind due to her biology, whilst also engaging the men and boys of India to help show support for the cause. As an inclusive initiative, Run4Niine will bring together both genders, across all ages, backgrounds and abilities – to run, walk, jog and wheel across their cities – and help break the silence associated with menstruation as part of the Niine chain.
Raising awareness of Run4Niine, the Pad Man of India and Niine Movement champion, Akshay Kumar has launched an impassioned call to action in a video encouraging people across India to register for runs across India to tackle the taboos around menstrual hygiene. Speaking in the video on the significance of the event taking place to mark International Women’s Day, Akshay Kumar says “March 8th is International Women’s Day so let’s support the women in our lives and stamp out the stigma around periods together.” The video also sees him encourage supporters to take part, adding “Take the first step of this long journey by raising awareness on menstrual health.”
Akshay Kumar will flag off Run4Niine in Lucknow. He will also be a part of a special event extravaganza hosted at Sahara Shaher where guests will be entertained and inspired to talk about the importance of menstrual hygiene awareness. Run4Niine has also attracted the participation of several organisations, eminent individuals and brands across India, committed to the menstrual hygiene awareness cause.
This International Women’s Day on 8th March, join me with @NiineIndia, @jciindianhq and @FOGSIHQ as we #Run4Niine with the vision to make India period-positive! Find out your nearest Run4Niine event and register NOW! https://t.co/GMmriCXHNe #LetsTalkPeriods pic.twitter.com/MSNxPXlLPS
— Akshay Kumar (@akshaykumar) February 19, 2019