The Lakshya and Ananya Panday led Chand Mera Dil is showing a promise in the early trends of advance booking. As of Wednesday, at 12:30 PM, the Karan Johar produced romantic saga has sold approx. 5,400 tickets across the top 3 national chains - PVRInox and Cinepolis.
Being a mid-budget film with a fresh star-cast, the Vivek Soni directorial will be aiming to sell around 25,000 tickets across the top 3 national chains. This should ensure a start of Rs. 4 crore, and then the makers could hope to build from there on.
The costs are in control, and the music has worked, so a positive word of mouth can push the film towards mid-range success in the long run, as the start definitely lays the platform to do respectable biz in the long run.
Chand Mera Dil is a non-franchise film as well as Lakshya's second film after Kill, and the start could be 400 per cent higher than the debut film, which is a good sign to establish an upcoming actor in the Hindi Film Industry.
The restrained pricing strategy is also helping the film, and now it's on the content to deliver.