120 Bahadur has seen a wide release for itself. However, its opening day has been quite low as merely Rs. 2.25 crores came in. For an expensive film, which has been shot outdoors and at real locations in the mountains and the rugged terrains, there is quite some moolah that has gone into putting it together. Moreover, a large starcast and a period war drama setting means that the scale shows on screen. Hence, the film warranted a good start for itself, at least in the range of Rs. 5-6 crores.
It will now all boil down to word-of-mouth though and that too at a very rapid pace. At the very least, it would need to double the collections today and then triple them tomorrow and then continue with similar kind of pace and momentum in weekdays to come as well. It’s an uphill journey from here for the film because even though there is hardly any competition this week with Mastiii 4 not opening well either and De De Pyaar De 2 too getting into lower numbers, there is a plethora of releases from next week on with Tere Ishk Mein being the big one.
There is a definite intent that one can see behind the making of 120 Bahadur as the story absolutely surprises you for its audacity. There was good effort in the marketing and promotional campaign as well. However, somehow the audiences weren’t enticed enough to jump into theatres on the very first day and now it has to be seen what’s the kind of distance that this Farhan Akhtar film manages to cover in days to come.
Note: All collections as per various box office sources