While on one hand, the to-be-released SRK-Katrina starrer Jab Tak Hai Jaan looks like a goldmine at the B-O, on the other, the popular soap brand Lux has managed to get the two together for their latest ad commercial. The theme of the ad shoot was ‘bekaboo’.
SRK and Katrina’s sizzling chemistry can be seen radiating through the campaign, that’s been shot and directed by French director- Juan Delcan. While the Sufi inspired music score has been composed by Gulzar and sung by the Sonu Niigaam, Katrina’s styling has been taken care by Rocky S.
Talking about the shoot, SRK said “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me”. On her part, Katrina said, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”