We all are aware as to, to what extent certain filmmakers these days go to for promoting their film. There are either rumors about the heroine having an affair with her co-star (which gradually dies a natural death post the release of the film) or how the stars threw tantrums on the sets, which led to the sudden walking out of certain stars from the sets and many such stories.
But the makers of the forthcoming film Aisha that stars Sonam Kapoor, Abhay Deol Cyrus Sahukar and gang, chose to promote their film in a very “chilled” manner (and we mean that quite literally!). As a part of the film’s marketing strategy, Sonam Kapoor unveiled Aisha’s favourite creation Aisha’s Chocolate Journey at the famous Haagen-Dazs shop. Speaking about this cool association, the svelte Sonam said, “I am glad to be present at Haagen-Dazs to unveil Aisha’s Chocolate Journey ice cream creation. In the movie Aisha, my character enjoys blissful moments with Haagen-Dazs ice cream. Personally, I am a huge fan of Haagen-Dazs ice cream. I think that it’s the best ice cream in the world.”