The legendary Amitabh Bachchan is indeed a prime property when it comes to brand endorsements. He has been the face of a myriad of products and brands over the years, with the latest endorsement being for the state of Gujarat.
Bachchan, was not too long ago, appointed as the brand ambassador for the state. Speaking about his visit to Gujarat, on his blog, Bachchan says, “It was still dark as we steadily made our way through barren roads. The police pilot GP flashing its orange rotator light ahead and behind, more security – we are just a ‘rann’ away from the Pak territory!! Moon was out shining at 6 in the morning and the entire region looked surreal. There is something uncanny about nothingness. That is what one felt as one strutted about on the salt laden muddy terrain, the wind so harsh even the vanity van shook and quivered.”
The shoot which was carried out approximately 60 kms away for the Indo – Pak border, which thankfully went off without much incident as the crew returned back the same evening.