Amul's is back at it again and this time, the theme of their hoarding is the recently released gangster film Once Upon A Time In Mumbaai.
The cheeky line on the ad goes "Once Upon A Slice In Mumbai". The ad shows sketches of the film's lead characters enjoying their bread and butter. The second funny tagline in the ad says 'Don't extort, buy'.
All we can say is, no one does it the way Amul does.
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