One of the first hit films of 2010 is Ishqiya starring Naseeruddin Shah, Arshad Warsi and Vidya Balan in lead roles. This Vishal Bhardwaj production has been appreciated by both the aam junta and the multiplex audience. It’s little wonder then that the film has caught the eye of brand Amul which has topically used a famous shot from the film for its latest hoarding.
The latest Amul ads show cute lookalikes of Vidya, Arshad and Naseer eating the ever popular bread-butter. What’s more, the creative genius of the campaign also lies in lines like Ibn-e-Butter-tha. Must say this latest Amul campaign se Humne Bhi Ishq-kiya.