Ajay Devgn wanted 200 seconds of explosive intensity for ‘Bolo Har Har Har’ video in Shivaay

By Joginder Tuteja -

September 12, 2016 - 9:59 AM IST

200 seconds of volatility and passion coming together for some explosive intensity - This is what Ajay Devgn had in mind when he brought together his team of technicians and those behind the music for the flagship track of Shivaay. When the chant of 'Bolo Har Har Har' was devised, composer Mithoon had a task in hand to make it contemporary enough so that it reaches out to the youth across the country.

Ajay Devgn wanted 200 seconds of explosive intensity for ‘Bolo Har Har Har’ video in Shivaay

"Now this could well be one of its kind tracks that may make it to the religious places as well as clubs and the dance floors alike," comments our source, "When you name your film Shivaay and bring in references to mythology as well, while seamlessly integrating it all with the storyline too, you can't begin your musical campaign with something usual or conventional. This is an action film with a difference and to have a romantic track in there for the campaign's kick-start wouldn't have made any sense. The title song needed to have an edge and justify the film's theme."

This is what led to the chant of 'Bolo Har Har Har' and for Mithoon, it was a huge task indeed to come up with this fusion mix.

"What turned out was sheer magic in the studio when the jamming began," an insider comments, "A great team was put together with veterans Sukhwinder Singh and Mohit Chauhan joining hands. Badshah seemed like an unconventional choice for the song, considering the party flavor that he is associated with. However the team was sure that he was the best fit in there. It all rounded up well when Megha Sriram stepped in as the female vocalist. Soon enough, Mithoon had a set of some really powerful voices at his disposal."

While Ajay Devgn introduced the flavour of this song in the theatrical promo of the film (which has founds its fair share of fans and repeat audiences), the idea was to keep the fire burning.

"Hence the video," our source continues, "You look at the video and it is quite apparent that it is entirely different from the kind that are usually associated with a film. This one has a trance set up to it and Ajay hasn't hesitated from keeping the dark elements intact while bringing on the much needed volatility. There is so much power and intensity in there and while the background dancers along with the singers are making sure that their presence elevates the song's energy quotient, Ajay is letting his towering personality do the talking at every moment he appears on the frame."

Add to that the action scenes that have been smartly integrated with the video and one just hopes this 200 seconds of intense audio-visual experience finds its way in the theatres too while playing as a special promo alongside other films. Now that could well keep the firecrackers on right till Diwali.