Sex sells. But sex + horror is a lethal combo. And sex + horror + hit soundtrack + Sunny Leone is definitely the deadliest combo ever. The opening response to RAGINI MMS-2 confirmed this fact as the morning shows -- at multiplexes and single screens -- opened to a heartening response. Sure, the business is bound to be affected thanks to the cricket match [India vs Pakistan], but the super start and positive word of mouth has placed the film in the comfort zone.
However, GANG OF GHOSTS was not as lucky. Despite ample promotion, the opening response was lacklustre everywhere. Ditto for ANKHON DEKHI and LAKSHMI, which carry strong word of mouth. However, these three films will have to gross impressive numbers over the weekend to amass a respectable total. Meanwhile, QUEEN, now in its third week, is expected to give a tough fight to these three films.