The Salman Khan starrer Sultan that released in China a while back has not been performing as expected. In fact, the Ali Abbas Zafar directorial seems to have missed the mark totally when it comes to connecting with the Chinese audience. Unlike previous Bollywood releases that have done stunning business at the China box office, Sultan has featured rather low key collections.
After a slow run at the China box office, on its eight day Sultan has managed to draw in a further USD 0.10 million [Rs. 0.72 cr] taking its cumulative eight day total at the China box office to just USD 4.62 million [Rs. 33.50 cr]. When compared to previous releases in this territory, the collections of Sultan have proved that releasing a film in the Chinese market isn’t just a cake walk; instead a lot of factors from content to general audience connect needs to be understood.
As of now, with competition increasing, the business of Sultan at the China box office has all but been terminated.
Sultan China box office at a glance
Day 1 – USD 0.94 million [Rs. 6.68 cr.] with 2,06,997 admissions
Day 2 – USD 1.09 million [Rs. 7.74 cr.] with 2,45,435 admissions
Day 3 – USD 0.97 million [Rs. 6.86 cr.] with 2,16,062 admissions
Day 4 – USD 0.42 million [Rs. 2.98 cr.] with 95,779 admissions
Day 5 – USD 0.40 million [Rs. 2.86 cr.] with 91,055 admissions
Day 6 – USD 0.37 million [Rs. 2.66 cr] with 83,161 admissions
Day 7 – USD 0.32 million [Rs. 2.17 cr] with 71,952 admissions
Day 8 – USD 0.10 million [Rs. 0.72 cr] with 21,749 admissions