The Sharat Katariya directed film Sui Dhaaga – Made in India featuring Varun Dhawan and Anushka Sharma released a while back. After starting off on a sluggish note the business of the film witnessed immense growth over the subsequent days. In fact, with positive reviews and strong word of mouth Sui Dhaaga fast raked in the moolah at the box office.
In this special report we take a look at the collections of Sui Dhaaga while juxta positioning it alongside the Cost of Production to gain a better understanding of how profitable the venture was for its makers. Developed on a budget of Rs. 45 cr (Cost of Production CoP Rs. 35 cr + Print & Publicity Rs. 10 cr) Sui Dhaaga has managed to recover a major chunk from its box office collections. With Rs. 34.88 cr coming in from the domestic box office and another Rs. 10.58 cr from the overseas markets Sui Dhaaga managed to recover Rs. 45.45 cr at the box office window itself. Coupled with this, the Varun Dhawan – Anushka Sharma starrer managed to rake in a further Rs. 50 cr from other streams. In fact, given the audience feedback the satellite rights of Sui Dhaaga fetched its makers a staggering Rs. 25 cr, while the Digital rights brought in Rs. 16 cr. If that wasn’t enough, the in film branding/ advertising and sale of music and ancillary rights further drew in Rs. 5 cr and Rs. 4 cr respectively.
With this, the total earnings of Sui Dhaaga – Made in India stand at a whopping Rs. 95.45 cr. After deducting the costs, the makers of Sui Dhaaga have earned Rs. 50.45 cr. as pure profit with a 112.11% of Return on Investment (RoI).
Economics of Sui Dhaaga – Made in India
Cost Of Production (A) – 35 Cr.
Cost Of Prints/Marketing (P&A) (B) – 10 Cr.
TOTAL COST (A+B) – 45 Cr.
India Theatrical Box Office – 77.50 Cr.
Distributor’s share (A) – 34.88 Cr.
Overseas Theatrical Box Office – 23.50 Cr.
Distributor’s share (B) – 10.58 Cr.
Satellite Rights ( C) – 25 Cr.
Digital Rights (D) – 16 Cr. (Sold to Amazon)
In Film Placements ( E) – 5 Cr.
Music Rights and Miscellaneous (F) – 4 Cr.
TOTAL RECOVERIES (A+B+C+D+E) – 95.45 Cr.
PROFIT – 50.45 Cr.
RETURN ON INVESTMENT (ROI) – 112.11%
The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the film(s).