Ramgopal Varma initiated the trend of incorporating the promo of his forthcoming film with the release prints of his new release. Yash Chopra did a similar thing. The veteran unveiled the promotion of DHOOM when HUM TUM released and of course, the promotion of VEER-ZAARA kick-started with the release of DHOOM.
This trend of incorporating the promo of your forthcoming films with the release prints of one's current release has caught on. The latest to follow the trend is Anil Sharma, whose John - Bipasha - Priyanshu starrer MADHOSHI opens this week.
Sharma is starting the promotion of TIME PASS [that's his new film] with MADHOSHI. Before the start of MADHOSHI as well as during the intermission, the promos of this youth-oriented flick will be screened across cinema halls.
Starring Arjun Punj [of TV serial SANJEEVANI fame] and Mona Chopra, TIME PASS is directed by Chander Mishra. The film is slated for October 22 release.
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