Bollywood Hungama
Last Updated 16.08.2018 | 11:01 PM IST
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Will Amitabh see his family divide in Ek Rishta?:

It’s fashionable to highlight film reviewers’ ratings in newspaper ads of movies. But, of late, a new trend seems to be catching up. The critics’ ratings have been replaced with audience ratings. Last week, the ads of EK – THE POWER OF ONE highlighted “5 stars” – the verdict of the audiences, while the makers of 8 x 10 TASVEER have gone a step ahead. The ad states: “5 stars – audience verdict. 90% opening on Day 1.” The interesting part is, even the tall claims failed to lure audiences to cinema halls.

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