Bollywood Hungama
Last Updated 22.10.2018 | 11:22 PM IST
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‘Waqt’ promos create a stir

Vipul Shah has done it again! One of the most innovative directors of recent times, Vipul’s marketing strategies has always been talk of town. The AANKHEN-director had held the mahurat of his latest film, WAQT, in front of the aam janta in Juhu Beach with the cast and crew, which was spoken about extensively. Since WAQT is a film about the father-son relationship, he released two sets of greeting cards, expressing both sides – feelings of a father for his son and vice versa. Now that the film is ready, he has done something that no film-maker has done before: He released two different promos of the same film on the same day. While one is titled ‘Waqt – The Film’, the other is ‘Waqt – The Music’. And with the kind of response he’s received from the film industry, he surely seems to have made a considerable impact already. Touted as Akshay Kumar‘s best until date and one of Amitabh Bachchan‘s most power-packed performances, this is surely a film that’s creating a lot of buzz in the industry circles.

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