Bollywood Hungama
Last Updated 14.12.2018 | 9:53 PM IST
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Urmila tours for ‘Naina’

Trust iDream to promote their films to the optimum. Whether it’s the star-studded premiere of MONSOON WEDDING at Regal or the marketing strategies adopted for every film they are associated with, iDream sure knows to create all-round awareness. Although most producers feel that their job ends when a film hits the screens, it’s the reverse with iDream. After premiering NAINA on Thursday night in Mumbai, Urmila and Ashish Bhatnagar [of iDream] flew to Bangalore on Friday morning, interacted with viewers at PVR multiplex, then flew to Delhi on Saturday morning and visited three PVR multiplexes in the city. That’s not all! Since the flight from Delhi to Jaipur got cancelled on Sunday, Urmila decided to travel to the city by car and visited two theatres in Jaipur the same evening — Golcha and Space. Bhatnagar and Urmila returned to Mumbai on Monday, after a whirlwind tour of three different cities. Quite a Bharat darshan, what say?

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