Bollywood Hungama
Last Updated 17.08.2018 | 10:11 PM IST
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Unique promotion of Jaane Hoga Kya

An unconventional billboard is making rounds of the Mumbai city and those who have had a glimpse of it may surely couldn’t have made out what its all about – a movie hoarding or a product promotion or something else? That’s because the green billboard which reads, ‘U Have Seen Twins.. U Have Seen Aliens.. Now See This’ has no movie title or product name on it. Well, it actually is a part of the unique promotional plan for Alok Shrivastava’s upcoming film Jaane Hoga Kya? This science fiction stars Aftab Shivdasani in a double role (for the first time). But the second Aftab is neither his twin nor his look-alike. Also this sci-fi film doesn’t deal with aliens (like Koi Mil Gaya). Now that should clarify the billboard tagline. But then what the film is all about? Well the fictional element here is cloning. Aftab plays a scientist who wants to experiment on cloning but the government does not permit him to carry on with his tests. So Aftab sets up a secret lab with his friend and starts experimenting. He land up creating his own clone. Where his experiments lead him subsequently, forms the crux of the narrative. The film also stars Bipasha Basu, Preeti Jhangiani, Paresh Rawal, Tinnu Anand, Sanjay Narvekar and Rahul Dev. Moreover the name is not featured on the first look of the film just to generate curiosity among the viewers and keep them guessing and waiting for more.

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