Bollywood Hungama
Last Updated 22.08.2018 | 10:59 AM IST
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The hottest films on the circuit:

The two films that are really ‘hot’ on exhibitors’ lists are Dulhan Hum Le Jayenge and Refugee. Gordhan Tanwani, producer of the former, is giving film promotion a new meaning with his Salman-Karisma starrer. He spent a fortune on the pre and post-release publicities of both his earlier films, Ishq and Pyaar To Hona Hi Tha, and consequently reaped rich harvests. He’s doing it all over again. Will he be third time lucky? The scales seem to be tilted in his favour due to several reasons. For one, the lead pair is a favourite of the audience. Two, lucky David Dhawan is the captain of the ship. And three, there hasn’t been a good release after Kaho Naa…Pyaar Hai which will be 10 weeks old by the time Dulhan… makes a bid for the public’s heart. Refugee comes from J P Dutta whose last film was the mega blockbuster, Border. Like Border, the music of Refugee is also said to be sensational. Besides, Refugee stars Amitabh Bachchan‘s son, Abhishek, and Raj Kapoor’s other grand-daughter, Kareena. One hopes, Dutta doesn’t go overboard in the pre-release publicity of Abhishek Bachchan and Kareena Kapoor because their very names evoke expectations of the highest order in public minds. Coming back to exhibitors’ perceptions, the cinemas of Uttar Pradesh are offering bumper terms to Refugee. The film has been booked by a cinema (Leela) in Lucknow at an MG (Minimum Guarantee) of a whopping Rs 1.3 million! From Meerut, another station of Uttar Pradesh, it has fetched an MG of Rs 0.75 million. Dulhan Hum Le Jayenge has caught the fancy of C P-Berar exhibitors first. The film has been booked in Raipur and Jalgaon at MGs of Rs 0.6 million and Rs 0.5 million respectively. Not just this, the two cinemas which have paid these MGs have also reduced the rentals they will be charging for running Dulhan… The fever is bound to spread to exhibition circles in other circuits.

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