Ramgopal Varma's new film Road releasing today has incorporated Tata Safari in the film. The tie-up between the film and the brand was done by Varma Productions and O&M, which is handling the brand's advertising account. Apart from the 30-second promo which features Tata Safari, the vehicle is also featured in the film. According to reliable sources, the deal has been valued at 60 lakhs cash plus a Tata Safari for in-film placement. Let's see whether this Road taken by Tata Safari gets noticed or not
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