Bollywood Hungama
Last Updated 18.12.2018 | 8:15 PM IST
  • LANGUAGE

  • FOLLOW US ON

  • FEEDBACK

Saif is Colgates latest poster boy

Bollywood stars are always a safe bet for brands, when they want celebrity endorsers. In keeping with this trend, Colgate toothpaste has managed to rope in Saif Ali Khan to endorse their products. Though Saifs career has seen lots of ups and downs, he came back in a big way with Farhan Akhtars Dil Chahta Hai. His popularity with the youth has only increased with films like Hum Tum, Kal Ho Naa Ho and most recently Salaam Namaste. Saifs image is that of a hip-urban youth and his qualities complement the brands attributes. Saifs association with the brand will certainly benefit it. It is said that he may be a part of the campaign for Colgate Gel, as well. With Saif being Gen-Xs favorite, he seems like the ideal choice for the brand.

Rate this article
Make favorite

Forgot Password

Please provide your registered email address or username
  • OR

Write A Review

  • Click to rate on scale of 1-5
  • 5000 characters remaining

New notification