Latest on Ram Gopal Varma front is that the prolific producer has tied up with the music channel MTV for promotions of a lineup of movies, his Factory will be manufacturing this year. The association has already started off with Varma Corp's Ab Tak Chhapan which releases today. Promos and teasers of the film are doing rounds of the music channel for quite some time now. Also the channel has come out with uniquely designed Ab Tak Ram Gopal Varma crossword, copies of which are available at MTV and Barista outlets. The reason Ramu cites for choosing MTV over other channels is that it is the only channel, which he watches and can relate with its creativity and sensibility.
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