Bollywood Hungama
Last Updated 21.08.2018 | 11:14 PM IST
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Promotional songs in movies:

Remember the title track of the Shah Rukh-Juhi starrer ‘Phir Bhi Dil Hai Hindustani’? It was not a part of the film at all but was meant mostly as a promotional song. But it turned out to be a runaway hit with the audience. Well, apparently, producers are catching on to his trick. Now another producer has latched on to the idea and is going one step ahead of SRK. He is actually incorporating his film’s popular promotional song in the film as an added attraction – storyline be damned. At this rate they’ll soon have a promotional music album before a film is released. And then they’ll probably decide which songs to finally incorporate in the film. That’s perfection for you. After all, the audience is King!

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