Bollywood Hungama
Last Updated 13.12.2018 | 9:01 AM IST
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Mahima is angelic in the new PETA ad

Shown walking in the clouds and holding a basket of flowers and fruit next to the tagline Be an Angel Go Vegetarian, beautiful Bollywood star Mahima Chaudhary appears as a celestial being in a brand-new ad for People for the Ethical Treatment of Animals (PETA). She wants her legions of fans and all Indians to know that they too can be angels by adopting a healthy and humane vegetarian diet. Being vegetarian, I feel better physically, but even more importantly, I feel better spiritually, knowing that I haven’t needlessly taken a life, says Mahima. Billions of animals are slaughtered for food worldwide, and I shudder to think how they are treated in factory farms. What better way to celebrate this festival season than by being an angel for animals and putting compassion on your plate. The captivating ad was shot by ace photographer Atul Kasbekar. Credit for Mahima’s stunning wings – made without feathers – and outfit goes to acclaimed designer Hemant Trivedi, who is also a conscientious vegetarian. I respect our planet too much to eat animals or use their skins in my creations, Says Hemant, who was a finalist in PETA’s annual Hottest Vegetarian Alive contest this year. I urge everyone who cares about good health, animals or our precious planet to discover the pleasures of a sensible and delicious vegetarian diet, says Mahima.

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