The Gajagamini is all set to don a new role. Madhuri Dixit, in her new avtaar will be a beauty consultant and a brand ambassador.
Beauty products manufacturer Emami Limited has signed a deal with Madhuri to develop and market a range of beauty products named Madhuri. The company has signed a 11-year deal with her for an undisclosed sum to endorse the Madhuri range of products which will be launched shortly. The deal has been signed as a one time fee as well as royalty on the sale of the products.
According to the officials at Emami, Madhuri will be involved in all the stages of product development and will also spell out her beauty philosophy through the promotions.
But is the Emami product strong enough to keep Madhuri young for another 11 years ? This is one question which remains to be answered. Ouch-mami..
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