More and more models are joining Hindi films. At one time, models were content doing ramp shows and endorsing soaps and garments but today, with the biggest of names from the ad world eyeing Hindi films, almost every model is eyeing Bollywood. The latest to eye Bollywood is Ishita Arun, daughter of actress-singer Ila Arun (famous for her 'Choli Ke Peechhe' number!), who has been signed by Viveck Vaswani for his new venture DIRECT DIL SE. The film, to be directed by actor Anant Mahadevan, will co-star Tabu, Mahima Chaudhary, Sanjay Suri and new-find Gaurav Doshi. The film will also mark the return of veteran actress Kum Kum on the big screen after a gap of two decades. While on Viveck, he has just completed the dubbing of SAR ANKHON PAR in Gujarati. I am thinking of donating the proceeds accrued from the ticket sales of this film to the earthquake victims in Gujarat, Viveck tells us. Thats a noble gesture indeed!
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