James Bond plays it so cool; he must think we are nation of fools. Pierce Brosnan claims he had no idea about the deleterious side effects of gutka and paan masala when he endorsed one of those products. Really? It’s like having dinner with Osama bin Laden and saying you never knew he had a connection with the destruction of the World Trade Centre. It’s time celebrities made comprehensive inquiries before endorsing a product. When destiny bestows such abnormal levels of stardom on you, you need to be more careful of what you do with it.
Bollywood actors like Akshay Kumar, Govinda, Manoj Bajpayee and Rajneesh Duggal are seen endorsing pan masala and gutka in ads screened on various digital and non-digital outlets. Sources from the Information & Broadcasting Ministry say the Ministry intends to clamp down very heavily on celebrities endorsing alcohol and nicotine products.
“Censor certification of carcinogenic products like cigarettes, alcohol and paan masala is forbidden by law. Endorsing such products will also be banned soon,” says an I & B source.