I accept failure

By Bollywood Hungama -

December 8, 2005 - 12:00 AM IST

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Audiences now have a chance to experience the adventure and thrill of Blue on their mobile as well as PC with the launch of its digital promotions in Mumbai today. Hungama Digital Media, South Asia's largest mobile & digital entertainment company, in association with Samsung announced the launch of 'The Blue Blaze', a PC and mobile game and Digital Promotions of the movie Blue. Making splash this Diwali, Blue is being presented by Shree Asthavinayak Cine Vision and stars Akshay Kumar, Sanjay Dutt and Zayed Khan while Lara Dutta and Katrina Kaif add the glamour quotient completing the star cast.

The digital promotions of Blue will reach out to the audiences on social media through an innovative campaign for users on Twitter and a 'Blue Zone' on Bollywood Hungama. The Blue Zone on Bollywood Hungama is a one of its kind rich media innovation for a Bollywood film. The 'Blue Zone' takes the audiences to an underwater theme on the web which submerges their page into the secrets of the ocean and recreates the theme of the film for a complete 'Blue' experience. "The association with 'The Blue Blaze' will give us an opportunity to reach out to the highly connected youth of today using the very entertaining and absorbing platform that the film Blue provides," stated Mr. Asim Warsi , GM-Marketing , Samsung Mobile.

Commenting on the launch, Punyashlok Bhakta, Hungama Digital Media said, "The digital platform is posing opportunities for concepts like Blue to connect with the audiences and create curiosity through experiential concepts. Bollywood fans enjoy new concepts that break the monotony of their regular internet world. An underwater action thriller is a perfect setting for digital innovations and we hope to create the 'Blue' experience as the film releases of the film on October 16."

Zayed Khan, star of 'The Blue Blaze' and the movie Blue, was present during the launch today. "With Blue, audiences are in for action sequences that will keep them on the edge of their seats. The game is here to give you a sneak preview of what is coming your way on October 16. Underwater action and one-on-one battles with sharks make it an exciting concept for a game and cool innovations on the web. Hungama has re-created the sea and developed an action packed concept for movie audiences and gamers alike."

'The Blue Blaze' is a thrill-a-minute multi-level game which delivers an innovative and exciting experience to the player, pitting him against the perils underwater. Developed around the deep sea explorations of the film, the game is all set to give you the adrenaline rush and accelerates as each new level unfolds. The racy plot begins with a bare handed skirmish with sharks, moves into deep sea diving, reveals the secret of a forbidden treasure and a buried past, flirts with death at the hands of the mafia and goes straight into the treacherous waters again. The players also have a chance to flirt with the star cast of Blue as the game features the stars of the film as central characters.

'The Blue Blaze' game offers a hi-octane preview of the adrenaline charged world that the viewer can expect in the movie. As you play 'Blue Blaze', you also get to view snippets about the movie and its main characters. The game is available on the movie's official website www.bluethefilm.com and on https://www.bollywoodhungama.com/blue. It is also available on all telecom operator platforms.