Disney and Adlabs has planned a never-before weekend entertainment experience for the whole family. Weekend entertainment for kids and families wont be the same again. The Walt Disney Company (India) and Adlabs Films has announced the launch of Disneys Movie Magic at a special charity screening of Disney and Pixars latest computer animated feature Cars held at Metro Adlabs in Mumbai. The announcement was made by Rajat Jain, Managing Director, The Walt Disney Company (India) and Pooja Shetty, Director, Adlabs Films Ltd. Starting from the 26th of August 2006, the timeless magic of the biggest and best films from The Walt Disney Studios will come alive simultaneously at ten Adlabs locations across the country providing Indian kids and families a unique and wholesome weekend entertainment experience. Commenting on the association, Rajat Jain, Managing Director, The Walt Disney Company (India) said, Families today dont have too many weekend entertainment options that engage the whole family together. Disneys Movie Magic is an initiative designed to fill this need gap with a wholesome entertainment experience for families, which will be available through leading multiplex chains across India. The Disney Movie Magic experience is focused on delighting and fascinating children before and after the lights go down. Movie tickets will come in a specially designed Disneys Movie Magic branded envelope which will contains a token gift related to Disney movies. Adlabs locations will be dressed-up in the world of Disney and popcorn and beverages will be served in special branded glasses. There will also be monthly in-cinema contests with Disney merchandise as gifts. Disneys Movie Magic will be promoted extensively through a comprehensive marketing campaign including television, in-cinema, print advertising bolstered by innovative on-ground and online initiatives. Going forward, this initiative will include a loyalty program, special schemes with schools and many more exciting offerings to add the magic of Disney to special festivals and holidays.
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