Bollywood Hungama
Last Updated 13.12.2018 | 9:01 AM IST
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Bachchan writes ‘Waqt’ story

Vipul Shah’s marketing strategies have always been talk of the town. You name it he’s done it. Right from a hatke mahurat of his film WAQT in front of the aam janta in Juhu Beach with the cast and crew to releasing specially autographed father-son greeting cardsthe man knows how to promote his baby! Now the release time is nearing and to familiarize the film further a very special brochure has been designed. Anyone who lays his hands on the brochure will be carrying away a part of Big B with himself forever. There are a lot of things Amitabh Bachchan has done for the first time especially for this movie. After signing Archies and Waqt’s special Father-Son greeting cards, Mr. Bachchan has put pen to paper again and has written the story of ‘Ishwar Sherawat and his son Aditya Sherawat’ (Big B and Akki in Waqt) in his own handwriting for the brochure. The film has to be really very special otherwise how can you explain Akshay going out of his way and becoming a distributor and Mr. Bachchan’s kind involvement. Obviously excited Vipul shares I am truly happy and blessed never have the actors supported a film like they are supporting Waqt. This kind gesture of Mr. Bachchan adds huge value to my film and I am touched that he is taking so much interest in my film, this only adds to the strong message the film is trying to give.

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