With the box-office fate of many a movie not being all that good as expected, producers are coming up with new ways to keep their project under budget. So now an actor's remuneration will not be as per his market price but more of performance oriented. The trend has started with K. Sera Sera's forthcoming venture Galti Se and Jaan Bujhke where Anil Kapoor will not take home his stipulated fee but is on a profit sharing deal. Kapoor will take home 35 percent of the film's box-office profit.
Such a deal is substantially risky for an actor for in case the film fails at the box-office the actor would get considerably less than his established market price. But then he would be benefited equally if the film turns out to be a hit (which is a rare phenomena in Bollywood). However to compensate for the actor's risk factor, the producers are giving higher profit percentage margins to the actors. (Perhaps this aspect could encourage more actors to take up such deals).
On the other hand the producers would be in complete advantage with such a deal as they can strictly keep their project under budget by not committing on star's fees. Also there's a strong belief in the industry that a shift from revenue-sharing to profit-sharing will put down the star system in Bollywood and bring forth a performance based structure.
After Anil Kapoor, Sail Ali Khan and Ajay Devgan too are considering such deals with K Sera Sera for their forthcoming projects Darwaza and Time Machine.
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