Bollywood Hungama
Last Updated 21.08.2018 | 5:09 PM IST
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Akshay Kumar plays a cook in Family

Grasim Suiting, the textiles division of Grasim Industries Limited, announced that one of the biggest Indian film industry star will now be dressing up in Grasim. Style icon Akshay Kumar, one of the few Bollywood film stars who wears Indias best known designer Ritu Beri on his sleeve, literally, is the new brand ambassador for the Grasim mens wear collection.

Announcing this at a glittering event in New Delhi today, Grasim Industries Ltd. Textiles Division President and Unit Head Mr S Krishnamoorthy said, Grasim today stands for superb quality, innovation and style. The suave and charismatic Akshay epitomizes the Grasim brands ideology of the power of fashion. As we enter our next phase of growth, there is a need for a brand ambassador who could make a fashion statement and at the same time command a mass appeal. Akshay is known for his great sense of style and his widespread popularity. There is perfect synergy between the brand and the actor and we believe that the relationship will go a long way in defining Grasim as a perfect fabric for men on all occasions.

s Akshay Kumar will be the ambassador for the mother brand Grasim Suiting as well as all sub-brands, playing a key role in brand and product communication and promotion. Elaborating on Akshays role for Grasim Suiting, Mr S Krishnamoorthy added, Akshay as brand ambassador will play a significant part in our larger strategic move to make the brand develop a more mass and universal appeal. We have plans to promote Akshays association with Grasim through TV, print and outdoor campaigns. We will also be launching an exclusive Akshay signature collection for his fans across the country.

Dressed to kill for the occasion, Akshay Kumar, expressing his excitement, said: Grasim appeals to me as a brand that stands for unmatched quality and its a great privilege for me to be associated with this brand. I look forward to working with one of the most trusted brand names in the country and contributing towards making Grasim Suiting the leader in its segment.

Akshays first release this year was Vipul Shahs Namastey London. His upcoming films include Sajid Khans Hey Baby and Priyadarshan Bhool Bhulaiyaa.

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