BIG Animation’s maiden 3D animated series Little Krishna is going places with a licensing and merchandising deal with NICK, which will be rolled out in January next year. Hungama has bought Little Krishna’s digital rights encompassing mobile ring tones and digital wallpapers. BIG Home Video has bought home video rights, both of which are being launched this December.
The series has recently won the prestigious Best Animation Award at Asian Television Award at (ATF), Singapore on the 3rd Dec 2009. It has also, over the past two years, won five FICCI Frames Awards, three Golden Cursor Awards, one ASIFA and one TASI Award.
BIG Animation CEO Ashish S.K. said, “It’s for the first time that an Indian original IP is all set to make its presence felt in the global arena. We are looking at a 360 degree approach for the property with Broadcasting, Licensing & Merchandising, Mobile Ring Tones, Wallpapers, Home Video and every other means of presence related to Little Krishna for which we have signed deals with Hungama.com, NICK and BIG Home Video. From December’09 onwards Little Krishna will available be on every major shelf in the country and hopefully will find its way in every Indian home too”.
The 13 episodes of Little Krishna are a result of seven years of painstaking research work, handpicked from the chronicles of Krishna. The India Heritage Foundation as the co-creator of the series.