Bollywood Hungama on Wechat
Bollywood Hungama on Pinterest
Subscribe on YouTube
Bollywood Hungama on Instagram
Movie Features

Movie Features

SRK's name not on Chennai Express posters - Much ado about nothing?
By Joginder Tuteja, Jan 7, 2013 - 05:18 IST

First Look of Shahrukh Khan starrer Chennai Express has released and as usual, there have been whispers and murmurs around the campaign. One of the most striking things about the poster design is the fact that it reads 'A Rohit Shetty film', which has set the tongues wagging.

"Since Shahrukh Khan is much bigger than Rohit Shetty, it was expected that the First Look would actually highlight his name instead of the director. However, with seven back to back hits behind him, Rohit is a brand himself. However, detractors have their own way of looking at things and it is hardly surprising if they are trying to find some gossip out of something as harmless as a poster design", says a film enthusiast.

While the thought is indeed agreeable and it is rather surprising that something like this is being looked at with a microscope lens, a bigger picture emerges if one digs down the archives. Reason being that Shahrukh has time and again being more than happy to allow a director take the limelight, regardless of whether he/she is big or small.

"One quick look at the archives proves that", informs an insider, "Farah Khan was a rank newcomer when she made Main Hoon Naa. Still, Shahrukh didn't bat an eyelid and instead had the film's poster scream 'A Film by Farah Khan'. Later even for her second film Om Shanti Om, the credits went as 'A Farah Khan film'."

The trend continued with My Name Is Khan as well as Don 2. While Shahrukh's name wasn't on the posters, what found a mention in bold letters were taglines that went as 'A film by Farhan Akhtar' and 'A Karan Johar film'.

"Priyadarshan went a step ahead and as is always the case with his films, the tagline went as 'Filmed by Priyadarshan' for Billu. The only person who made an exception was Anubhav Sinha who didn't opt for anything as fancy as this. However, Shahrukh never had any role to play either with him or any other director over the years gone by. Things like these hardly are a concern for him when it comes to a celebrity of his stature. Now if Chennai Express is being sold as 'A Rohit Shetty film', there isn't anything that has to be read between the lines", says an industry veteran.

We concur!

Back to Movie Features
BollywoodHungama Movie Features - 4381 share on digg BollywoodHungama Movie Features - 4381 share on twitter BollywoodHungama Movie Features - 4381  share on stumbleupon BollywoodHungama Movie Features - 4381 share on BollywoodHungama Movie Features - 4381 share on facebook BollywoodHungama Movie Features - 4381 share on myspace BollywoodHungama Movie Features - 4381 share on google BollywoodHungama Movie Features - 4381 share on technorati BollywoodHungama Movie Features - 4381 BollywoodHungama Movie Features - 4381 share on reddit
  • Rate this :
  • Title : 
  • Chennai Express
  • Views : 
  • Comments : 
  • Favorite of : 

You Might Also Like

Check out: The logo of Varun Dhawan's...

By now we all know that Varun Dhawan will soon be seen in his...

Nominations for IIFA Awards 2016

Nominations for IIFA Awards 2016

Irrfan Khan, Pakistani actress Saba Qamar...

Gaining stardom in India and abroad, Irrfan Khan is now gearing...

Editor's Choice - Best of the week

A run down of the Editor's Choice best stories that have...

Akshay Kumar and Sajid Nadiadwala to...

It was way back in 1993 when Sajid Nadiadwala and Akshay Kumar...

Live webcast: Music launch of TE3N

The much talked about Amitabh Bachchan starrer TE3N


  • Year:
  • Month:
  • Go