John launches the new Diet Pepsi can with a mass work-out session 
By Bollywood Hungama News Network, May 11, 2009 - 11:59 IST
Diet Pepsi announced the launch of its new, sleek Diet Pepsi Slim Can. Bringing alive Diet Pepsi's distinct proposition of 'Go Play', the Slim Can was
unveiled in a first ever consumer launch set up through a mass work-out session with brand ambassador and Bollywood fitness icon John Abraham. At Ansal
Plaza, as the music reverberated, aerobic troupes steered the audiences to sweat it out. John motivated them, the calorie meters kept ticking away making
every calorie truly count, building the crescendo, to the final unveiling of the Diet Pepsi Slim Can amongst its consumers with fanfare.
The 'Go Play John + You' mass work-out session in Delhi garnered huge consumer turnout all geared up to sweat it out with John. Diet Pepsi, through its
partnership with CONSERVE, aims to educate the youth about the importance of environment conservation. This awareness programme will see a unique drive
wherein special garbage bins for recycling will be placed at youth congregation points in Delhi and Mumbai. Volunteers from Diet Pepsi and CONSERVE team will
inform and create awareness about this cause amongst youngsters about environment, hazards caused by plastic to the habitat and ways to improve surroundings
through recycling etc. Different bins will be placed for different disposable materials such as plastic, glass, metals, etc.
According to John Abraham, brand ambassador for Diet Pepsi, "I am extremely excited to be associated with the launch of Diet Pepsi Slim Can, that too,
through such an innovative mass work-out session. This event combines my passion for fitness coupled with environment which is increasingly becoming a
concern for all."
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"I like being a Pinup boy" - John Abraham
