Dev D makers give out contraceptives with premiere invites 
By Satish Sundaresan, February 4, 2009 - 16:02 IST
We are sure that the headline must have surely have got your head rolling in all directions. Well, let us confess, that, initially, we thought that this was a prank that someone is playing on us...till we saw a condom inside the packet! The very sight of condom in the invite got us wondering, since AIDS Day is a whopping 10 months ahead!
It's only after we flipped the envelope, we realised that it is an invite for (irony, irony) the premiere of Anurag Kashyap's 'baby' Dev D starring Abhay Deol, Kalki and Mahi Gill.
One needs to give it to Anurag Kashyap and company for not just 'merely' making a film like Dev D, but also marketing it like never before. For the uninitiated, first, they came up with a 'dedicated' tele-chat (read dirty chat) line for the film (Heat Quotient included), and now this invite for the première in the form of a pack of condom (with a condom inside, not to forget)! With this, one feels that after the massive debacle of No Smoking, Anurag surely wants to play 'SAFE' (lots of pun intended!) with his next film Dev D.
This unique invite forces us to remember a childhood story about a boy, who is looking at a peacock's single feather and wonders 'Wow! If the single feather looks so beautiful, wonder how the peacock will look like, with its entire body covered with such feathers!' Likewise, after looking at the invite, we are really forced to wonder, if the invite for the premiere looks like this, wonder how the premiere will be like or better, what is the film going to be like! Any answers, Anurag K!
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Anurag Kashyap finds his heroines for Dev.D
