Amul encapsulates Rab Ne Bana Di Jodi magic 
By Bollywood Hungama News Network, December 23, 2008 - 12:00 IST
Yash Raj Films' Rab Ne Bana Di Jodi starring Shah Rukh Khan and the newcomer Anushka Sharma has managed to lighten the moments among cine-goers and the industry wallahs, after the dry spell following the Mumbai terror attacks. The film may not have impressed the critics that much, but it has surely managed to strike the right chord where it matters most- the audiences' hearts. No surprise then, that everything about the movie from SRK's superlative performance to Anushka's confident debut has become quite the talk of the town.
With Rab Ne... magic all over, the milk major Amul, known for capturing the flavor of the season through its creative billboards this time has its flavour set on the magic woven by Rab Ne Bana Di Jodi. The extremely cute hoarding has a caricature of Anushka feeding a Amul bread-butter slice to a SRK lookalike. If the adjoining picture doesn't catch your fancy, the innovative tagline of 'Khaale Khaale' and 'Bun Ne Banna Di Jodi' will surely bring a smile to your face.
All in all, Amul gives everyone yet another reason to smile about!
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