Drona makers launch exclusive range of merchandise targeted at kids 
By Bollywood Hungama News Network, September 30, 2008 - 17:44 IST
In the West, whenever you have a big adventure/ fantasy kind of film hitting theatres, filmmakers cash in on the hype surrounding the film and launch a wide range of merchandise. So you had dolls, key-chains, T-shirts, caps and many other souvenirs of films like Spiderman, Superman, Harry Potter and The Incredibles launched at the time of their release.
Out here in Bollywood, only recently have films like Krrish, Love Story 2050, Hanuman and Hari Puttar launched exclusive film merchandise around its release. The most recent film to come up with some really interesting merchandise is the fantasy adventure Drona. The film starring Abhishek Bachchan and Priyanka Chopra in lead roles has launched some interesting memorabilia such as comic books, mugs, t-shirts, swords, coloring books, magic box kit etc.
The merchandise which is quite nominally priced (Comic Book- Rs.50, Magic Kit- Rs.225 and Drona's sword- Rs.375) is available at almost all the Big Bazaar outlets and is mainly targeted towards kids. So now don't be surprised if you see the kids in your neighborhood playing with Abhishek's Drona swords and performing some magic tricks just like the way Riz Raizada (Kay Kay Menon) does in the film.
|
All you wanted to know about Drona
