Konkona Sen Sharma enters Cotton World 
By IndiaFM News Bureau, November 22, 2007 - 17:36 IST
She is one person with whom sincerity, dedication and originality can be said with one breath. She is far away from being a ‘Page 3’ celeb. She is none other than Konkona Sen Sharma, who has now become an activist for the leading cotton brand Cotton World. She is all set to initiate people to replace plastic bags with cotton ones.
More over the commercials, this lady personally believes and feels strongly for the cause, something very unlikely of many brand ambassadors who are mushrooming from everywhere. Konkona said that she doesn’t like synthetic and is basically a cotton and khadi kind of person in real life. And the reason that she associates with this is also valid as she said that the cause is not just eco-friendly; it is also child friendly since, the contributions will be going directly to CRY.
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