From Dhamaal to Dhamul 
By IndiaFM News Bureau, October 10, 2007 - 11:41 IST
Dhamul! umm…Hmm looking at the latest film caption one wonders what is it exactly that the butter ad has to say. And considering the fact that the Amul butter ads have usually come up with the wittiest and most clever remarks, ‘Dhamul’ is a little tough to digest. But given a second and a deeper thought, the ad could not have gotten better than this. Why? Well just like the film Dhamaal had nothing meaningful to talk about, no real story or a hidden plot behind and was just a plain laugh riot that became a successful entertainment similar is the ad. So just sit back and have Dhamaal while enjoying the seasons flavour ‘Dhamul’!
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Subhash K Jha speaks about Dhamaal
