Photo Feature: From Bluffmaster to Bunmaster! 
By IndiaFM News Bureau, January 18, 2006 - 06:10 IST
It is one of India's oldest and most widely known brands. The premiere butter brand, Amul needs no introduction. The USP of its advertising campaign is that it is a very unique and creative strategy, just to make its presence felt in the market. Amul makes interesting spoofs on current issues in various fields, stretching from politics, to social events to even Bollywood.
This particular ad is a smart take on the movie, Bluffmaster. The picture shows the male model of Amul Butter dressed up like Abhishek Bachchan and also in a similar pose. The ad has twisted the lyrics of the song 'Right Here, Right Now' to 'Bite Here, Right Now!' Well, the creativity in Amul's ads is worth appreciating. Relating a dairy product to a sleek film is very impressive. Who else can think of spoofing the name of Bluffmaster to Bun-master?
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What you don't know about Bluffmaster!
