Hungama-IndiaFM.com enters into a Worldwide Exclusive Partnership with India's Largest Music Company - T Series 
By IndiaFM News Bureau, April 5, 2005 - 06:22 IST
Hungama-IndiaFM.com, South Asia's premier Promotions, Entertainment and Digital Marketing Company, today announced a multi-year agreement with T-Series, through their Mobile Entertainment Division Hungama Mobile.
T-Series is India's dominant music label and a key entertainment studio, which represents over 70% of upcoming Indian entertainment content including Bollywood, the Indian movie industry, which is globally, one of the fastest growing segments of entertainment.
The landmark deal mandates Hungama-IndiaFM as the exclusive global licensee for all T-Series content in the digital space including video content and all formats of mobile content.
Bhushan Kumar, Managing Director, T-Series said "We are delighted to have entered into a long term partnership with Hungama-IndiaFM.com. We are in a midst of a global paradigm shift with music distribution moving predominantly into the digital space. This partnership will ensure that T-Series will continue at the forefront of digital music wave, maintaining its dominant position in the Indian Entertainment space."
Neeraj Roy, Managing Director & CEO, Hungama-IndiaFM added “With the emergence of Bollywood as a significant niche in global entertainment, this initiative will help meet the demand for Indian music in various digital forms around the globe. The mobile entertainment industry globally is a US $ 10 billion industry and is expected to grow to US $27 billion by 2007. The market currently largely comprises of ring tones, but other forms of content like full length songs and video are rapidly gaining traction. Our partnership with T-Series is in line with our strategic plans as the leader in this space to grow the market.”
Saleem Mobhani, Head of Hungama Mobile, said “Digital music is clearly the medium of choice of music consumption into the future. This partnership will enable T-Series to quickly distribute content through various vectors like mobile, digital music stores, broadband worldwide, and take advantage of the growing international market for Bollywood content."
About Hungama-IndiaFM.com
Hungama.com and IndiaFM.com run Hungama Mobile is the largest global aggregator of South Asian entertainment content. Over the past few years Hungama-IndiaFM.com have worked with over 500 movies and has done over 400 Mobile Marketing campaigns.
Hungama Mobile develops services on all leading platforms, including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode and is partnered with more than 25 leading wireless operators globally.
It is a part of Hungama, which is South Asia's premier Promotions Marketing Company, and has recently entered into a strategic alliance with the world's largest Promotions Marketing Conglomerate, The Radiate Group. The Radiate Group is a part of Omnicom, the largest marketing services company in the world. Radiate has global business interests in the field of Entertainment, Music, Sport, Lifestyle, Retail and B2B.
Hungama has won over 50 awards in the past 5 years both in India and abroad, including the prestigious ABBY awards and the GLOBES in Miami. Hungama is a privately held company with 100 people across 6 offices in India and associate offices in 60 markets around the world.
IndiaFM.com, is the most popular Bollywood portal, with more than 8 million visitors every month from 127 countries who get their daily dose of Indian Entertainment since 1997. IndiaFM.com is the largest aggregator of Bollywood content having content agreements with over 22 companies, including MSN, Yahoo!, Sify, BBC etc
About T-Series
T-Series (Super Cassette Industries Ltd.) is the largest Indian Music label and a key entertainment studio with Indian entertainment content in 14 Indian languages. It has more than 80 top Bollywood movies upcoming signed up in its catalog. Its catalog comprises of 35,000+ audio titles and 2000 video titles. It ships more than 550 million units of content globally in a year.
Reference Sites:
Hungama
Corporate website : www.brandingbrands.net
Entertainment & Promo Site : www.hungama.com
Bollywood Portal : www.indiafm.com
Mobile Entertainment Portal : www.hungamamobile.com
T-Series
www.t-series.com
For further details contact:
Neeraj Roy (MD & CEO, Hungama)
+91-22-24903344, neeraj@hungama.com
Saleem Mobhani (Head, Hungama Mobile)
+91-22-24903344, saleem@hungama.com
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