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Bollywood Hungama launches viral marketing campaign for ‘Bluffmaster’
(December 2005)
Bollywood Hungama.com, the leading Bollywood portal unleashed a viral marketing campaign for Rohan Sippy’s Bluffmaster! starring Abhisheik Bachchan, Riteish Deshmukh, Nana Patekar and Priyanka Chopra, which is releasing worldwide on 16th December 2005...
Agencyfaqs article
Bollywood awakens to the power of the net
(November 2005)
When Bollywood Hungama (bollywoodhungama.com) premiered the trailor of Sanjay Gupta’s Kaante, back in 2002 (a month before it appeared on Television), no one realized at that time, that this would become such a popular trend. Once again, Bollywood Hungama, Bollywood’s premiere portal has emerged as a pioneer of this practice...
Merrymedia.co.uk article
Agencyfaqs article
AGENCYFAQS / EXCHANGE4MEDIA
(November 2005)
The first video website in the country is for a Bollywood film - Home Delivery that has been produced by Sahara One Motion Pictures. The production house commissioned Hungama-Bollywood Hungama to script and direct the interactive elements of the website. www.homedeliverythefilm.com...
Exchange4media article
Agencyfaqs article
AGENCYFAQS / EXCHANGE4MEDIA
(October 2005)
Bollywood Hungama, the most popular Bollywood website announces it’s tie up with the most eagerly awaited movies this Diwali and Eid namely Kyon Ki, Garam Masala and Shaadi No.1. Bollywood Hungama which is also called as the Oracle of Bollywood has made the official website of Kyon Ki and is involved with the promotions of Garam Masala and Shaadi No.1 as well. Bollywood producers are slowly but surely realizing the value of the Internet as a lucrative medium for movie marketing...
Agencyfaqs article
Exchange4media article
DIGIT
(August 2005)
DIGIT magazine has rated Bollywood Hungama in its list of 101 Most Useful Global websites list. The list comprises international brands such as Google, Yahoo!, MSN, Apple, BBC to name a few. Here is what the magazine says about IndiaFM
"This was one of the first movie portals that was dedicated to Bollywood and remains the most visited website on the net for anything on Bollywood. This site is known for good wallpapers and chances are, you must have definitely seen a wallpaper downloaded from this website, adorning the desktop of your colleague or relative at one point of timeor the other. Other than wallpapers, you can find the news on your favourite celebrities, updates and guides on almost everything that is celluloid. this is a one-stop website to keep you updated on the latest happening on everything Bollywod
"
AGENCYFAQS!
(May 25th, 2004)
Neeraj Roy, managing director and CEO, Bollywood Hungama (which has created movie websites and interactive campaigns for over 380 films in the last four years), agrees that increased Net and mobile usage have been major contributors to the trend.
Click here to read
TRADE GUIDE
(February 22nd, 2003)
With the entertainment industry growing at a phenomenal rate, especially overseas, the premiere of promos on a website gives the producer a cost-effective medium to reach a potentially wider audience and helps him sell his overseas territories.
Bollywood Hungama.com is currently premiering the exclusive promos of Padam Kumar's Supari, Tijori Film's Oops! as well as iDream's Jajantaram Mamantaram on it's website. Bollywood Hungama had earlier handled the exclusive promo-premiere of The Hero, Kaante and Aankhen. The site is currently handling the internet promotions for Ek Aur Ek Gyarah.
MID-DAY
(February 12th, 2003)
Looking at the increase in the importance of overseas business, websites of films seems to have taken a newer meaning. The recent TIME audio-Bollywood Hungama tie-up for the projected Rs 50-crore Sunny Deol starrer 'The Hero' saw the star launching the website www.theherothefilm.com. Deol, who played a few games on the website, seemed to enjoy himself even as the producer Hasmukh Shah looked on. "The website is of great significance. As overseas people log in a lot, that increases the awareness," he stated before carrying on with his game. Director Anil 'Gadar' Sharma had a point to add. "Spying and the internet are co-related and with net surfing habits on the increase. The games, the photographs and the information on the film on the site will be a definite step towards increasing viewership"
DATAQUEST
(December, 2003)
Dataquest has rated Bollywood Hungama in the list of websites that have stood the test of time and the meltdown, and emerged as hot properties. Bollywood Hungama was listed alongwith Rediff, Yahoo India, MSN, Google, Indiatimes as the most popular sites surfed by Indians.
The article reads "This site is popular for music with the number of page views per day exceeding 13 lakh. It covers information pertaining to Bollywood and entertainment, trouncing even some of the top Indian portals. Infact Bollywood Hungama is the only portal to have made it to the top 20 of the AC Nielsen listings of websites. Number of newsletter subscribers are 45,000 excluding validated subscribers. Here video clippings of movies, music, and other video clips are available. Indiatimes has selected Bollywood Hungama for providing them entertainment content for their site. It promotes movies and music. People in the age group between 19 to 24 constitute the most frequently visited viewers. Interestingly half of the site viewers are mainly from the US and Canada."
Click here to read
Bollywood News - Star News
(April 3rd, 2002)
Bollywood Hungama's unique internet promotion at www.aankhenadangerousgame.com and the Aankhen game was the highlight of this news. The game was launched at the hands of Amitabh Bachchan at the IIFA awards press meet.
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View the movie credits [ View ]
DIGIT
(www.thinkdigit.com - November Edition)
This site has the juiciest gossip in tinsel town, plus reviews, news, trailers, and movie stills of the latest flicks. A watering hole for the star-struck and the goggle-eyed--one can read and listen to interviews, catch up on favourite actor's birthday and head for links to websites on stars in the film industry. The online jukebox at Bollywood Hungama has clips of the latest Indipop songs. The site also has lyrics to sing along with the audio clips, in addition to downloads, wallpapers and screensavers of the latest Hindi flicks.
DIGIT CDROM
(www.thinkdigit.com - August Edition)
Reviews, Previews, Bollywood News & Downloads such as screensavers, wallpapers and trailors take up most of the home page. Regular polls allow you to post your opinions on the stars and the happenings in the industry. Links to some of the individual sites of the stars and to their official sites can come in handy for the starry eyed among you. For the contest crazy, the site has links to various movie and movie related contests that offer tempting prizes to the winners. There is a separate multimedia zone for the music lovers which also includes trailors. A definite bookmark.
Radio on the net
(CNNIndia.com - June 24th)
CNNIndiadot.com, the program hosted by Anish Trivedi rates Bollywood Hungama as a multipurpose website with one of the best Indian radio on the net.
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Bas Itna Sa...on the web
(SCREEN - June 22nd)
Bollywood Hungama, the portal devoted to Mumbai filmdom has launched the official interactive website of Rose Movies' Bas Itna Sa Khwaab Hai at www.basitnasa.com. The site features synopsis, audio, video, snapshots and downloads.
Kaante scores on the web
(SCREEN - June 22nd)
The mahurat promos and trailers from Kaante, the star-studded movie featuring the likes of Amitabh Bachchan, Mahesh Manjrekar, Sanjay Dutt, Kumar Gaurav, Lucky Ali & Sunil Shetty in key roles, have been a huge draw on Bollywood Hungama.com. The site has attracted 8.7 lakh visitors, with stills and wallpapers from the film attracting most of the traffic. The film, presented by Pritish Nandy, is produced and directed by Sanjay Gupta.
Publicity of movies
Bollywood Hungama has done/doing the official internet movie promotions for Tera Mera Saath Rahen, Ajnabee, Yaadein, Bas Itna Sa Khwaab Hai, Hum Ho Gaye Aap Ke, Pyaar Ishq Aur Mohabbat, Shararat, Taal, Satya, Albela, Pyaar Tune Kya Kiya, Ek Rishtaa, Phir Bhi Dil Hai Hindustani, Deewane, Tera Jadoo Chal Gayaa, Pukar, Kaho Naa Pyaar Hai, Hadh Kardi Aapne, Kya Kehna, Josh & Hum To Mohabbat Karega.
CHIP magazine
(March 2001 issue)
CHIP rates Bollywood Hungama as one of the top Indian music site.
Tatanova
(www.tatanova.com)
Bollywood Hungama is the exclusive Bollywood channel for Tatanova, TATA's portal.
Chalomumbai
(www.chalomumbai.com)
Bollywood Hungama has been selected by Chalomumbai, a MID-DAY portal, to provide bollywood content to it's portal.
Indiatimes
(www.indiatimes.com)
Bollywood Hungama has been selected by Indiatimes to provide entertainment bollywood to it's portal.
ALEXARESEARCH
Alexaresearch.com ranks Bollywood Hungama as the 14th most popular Indian site. Bollywood Hungama is the only bollywood site in their top 100 rankings list.
ISHTYLE TV CANADA
(17th December 2000)
Mentions Bollywood Hungama as one of the Top 10 Indian sites visited by Indians in Canada.
CNBC INDIA
(eFE on air - 18th November 2000)
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Star TV Network
(Bollywood News - Star Gold - 3rd November 2000)
The event in real video [ 45 kbps ] - [ 80 kbps ] - [ 220 kbps ]
ZEE News
(October 2000)
The event in real video [45 kbps] - [80 kbps] - [220 kbps]
Orange WAP
(www.orangeworld.co.in)
Bollywood Hungama is the exclusive Bollywood content provider to Orange mobile portal
Trade Guide
Indiatimes Site of the day
(www.indiatimes.com - 17th September)
"Bollywood star burning bright! If you are bowled over by Bollywood and are on the lookout for a firmament of film stars, then this is a good place to visit. Bollywood Hungama make you radio gaga with their round the clock Internet radio service and a range of audio tracks from the latest Hindi flicks. There are video clips, news items, reviews, shopping facilities and features galore. So, even if the site does not look like it was designed in the starry heavens, the concise, up-to-date and well presented content more than makes up for any shortfall. The access speed of the site and most of its features are pretty good though and the navigation comes easy. The best part of the site would be the videos of the trailers. But then you would need a really quick download speed. Ah! there we go again."
The following chart shows the ratings of top bollywood sites based on polling by netizens at indiatimes.com site of the day :
| Site Name |
Excellent |
Very Good |
Good |
Average |
Below Average |
| Bollywood Hungama |
76 |
11 |
4 |
2 |
7 |
| Yashraj Films |
50 |
17 |
17 |
7 |
9 |
| Filmfare |
26 |
13 |
33 |
20 |
8 |
| Cineblitz |
23 |
23 |
15 |
30 |
9 |
| Stardust |
14 |
0 |
28 |
28 |
30 |
Bollywood Hungama clearly emerges as the undisputed leader of Bollywood, way ahead of it's competitors.
Bollywood Hungama signs legal license agreement with PPL & IMI
(In all the leading newspapers)
On Tuesday, 5th September 2000, Bollywood Hungama signed a license agreement with IMI (Indian Music Industry) and PPL to broadcast songs on the Internet. With this, Bollywood Hungama becomes the first and ONLY Bollywood site to carry music on the internet legally.
Trade Guide (9th September)
Mid-Day (8th September)
Business Standard (8th September)
Times Computing (20th September)
BBC review
(In television reports)
BBC rated Bollywood Hungama as the no. 1 Bollywood site in its survey of the most influential sites in Bollywood.
Hamara Dil Aapke Paas Hai press release
(In all the leading newspapers)
For the first time in the history of Indian cinema, the movie review by a dotcom company (Bollywood Hungama) was featured in all the leading newspapers and mags as the producers realised that Bollywood Hungama's review was read by more people and that IndiaFM had a greater reach amongst bollywood lovers than the print media.
Times of India
Trade Guide (2nd September)
Bombay Times (20th September)
Yahoo! India
(www.yahoo.co.in)
Bollywood Hungama has been selected by Yahoo! Inc. to provide entertainment content to it's Indian portal Yahoo! India. Bollywood Hungama is the channel partner for Yahoo! Inc. in India.
MSN India
(www.msn.co.in)
Bollywood Hungama has been selected by Microsoft to provide entertainment content to it's Indian portal MSN India. Bollywood Hungama is the channel partner for Microsoft in India.
Webwiz Awards (June 2000)
(www.webwizawards.com)
Bollywood Hungama was nominated in the following categories at the annual Webwiz Awards - The Indian Oscars of the internet
Best Film site
Best Broadband site (Radio)
Best Lifetstyle site
Best Technical Achievement site
Channel [V]
(www.vindia.com)
Bollywood Hungama was featured on the program Virual [V] for four consecutive days ie : 28th, 29th & 30th June 2000 and 1st July 2000.
The Outlook Top Indian websites
(www.outlookindia.com)
The Outlook-MDRA survey (Issue dated February 21st) of Indian websites put Bollywood Hungama as one of the top Indian Entertainment website in league with Filmfare
India Today (December 1999)
(www.india-today.com)
India Today has mentioned Bollywood Hungama as one of the leading Hindi music site on the net
CHIP India (December 1999)
(www.chip-india.com)
"Should one take the trouble to see Hum Tum Pe Marte Hain ? Perhaps you should, if you are a fan of Bob Christo-the Aussie makes a two minute appearance ! This sage advice comes to you not from us, but courtesy of www.bollywoodhungama.com. The site, which certainly does not mince words when it comes to reviewing films, deserves an award for maximum number of working links! You can read and view trailors, download wallpapers and screensavers of your favorite actors and actresses, search for songs, buy online, take part in contests, or chat. 'Star Photographs' has 66 names arranged alphabetically from Aamir to Urmila. Following the latter link leads you to to 50 photographs......va va voom !!"
Rediff editor recommendation
(www.rediff.com)
"Nice, neat & uncluttered, you get the feeling you've seen this site before. Win prizes, check out soundtrack premieres, download screensavers or buy music online. There are also interviews, chat with stars and an Indipop section covering everyone from Sonu Nigam and Remo to Lucky Ali, Falguni Pathak and Daler Mehndi. The ultimate site for ultimate & round the clock bollywood coverage"
PC WORLD (October 1999)
(www.pcwindia.com)
"It has a section interestingly titled MUZIK 4 U (from old songs to current hits to radio & MP3), lots of star masala (from star power,wallpapers and screensavers to autographs, photos and interviews), movie news, previews, reviews and other tidbits .Their site Shahrukh Online is worth checking out. Quite a diligent effort"
Living Computers (December 1997)
(Reviewed by Valentine de Souza - Editor)
"A site dedicated to the great Indian obsession, Bollywood. You must thank Saleem & Suleman Mobhani for this. It has very good things to talk about. You can listen to the best Bollywood melodie, in stereo, using Real Audio. Good things also include hits from 1950's till date. The site has just the kind of stuff nostalgic souls would love..."
Asian Age (22nd Dec 97)
(Reviewed by Gurpreetesh Maini)
"Coming to entertainment on the Internet, i came across a site called Bollywood Hungama and was quite surprised by what i saw. The site is run by Suleman & Saleem and is one of the best and leading music sites run from India. The site features various music sections and is quite easy to navigate. Seems to me that very soon, even radio will disappear and web seems to poised over..."
Economic Times (24th Nov,1st Dec & 29 Dec)
(Reviewed by Debasis P. Roy - Correspondent NDTV Star News)
"Indian Movie & Music Moghul on the net. It is a real thrill to sing paens about India FM..."
CHIP MAGAZINE CD (Sept & Nov 98, Jan & Feb 99, Feb, Mar, Apr, May 00)
(References : Kiran Nayak - Designer CHIP CDROM)
Bollywood Hungama's content (star posters, songs & screensavers) have been carried on the CHIP magazine's CD which is distributed free along with the magazine. Wallpapers & Screensavers of Phir Bhi Dil Hai Hindustani & Pukar were also distributed in the CD as the part of the official promo.
India Internet Awards (Sept 98)
(Nominated by www.indiainternetawards.com)
Bollywood Hungama was nominated for the Best site & the Most useful site for excellence in cyberspace in the Indian context for the year 1998 by Planetasia, Economic Times, Microland & The Times Of India Group.
The panel of judges included
Sabeer Bhatia (Founder CEO, Hotmail)
Mellanie Hills (President, Knowledgies)
Crystal Waters (Internet Author & Web Consultant)
Saurabh Srivastava (President, NASSCOM)
R Gopalakrishnan (Vice Chairman, Hindustan Lever)
Pradeep Kar (Chairman & MD, Microland)
Arun Arora (CEO, The Economic Times)
Ram N Aggarwal (President, Wipro Peripherals) |
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